HA·RA·TUMBLR
HA·RA·TUMBLR is the official Tumblr blog of HA·RA·JU·JU, a community of Japanese fashion lovers. We discuss styles including -- but not limited to -- lolita, gyaru, onii-kei, visual-kei, dolly-kei, mori girl, and other Japanese-rooted fashion movements. This Tumblr is a curated collection of the best Japanese fashion content on the web. Check out the HA·RA·JU·JU community.
ggggal:

omg, scawaii magazine, do you even know what you`re printing??!?!?! XDDD lol

Damn.

ggggal:

omg, scawaii magazine, do you even know what you`re printing??!?!?! XDDD lol

Damn.

Trend Watching: Blogger Style

So what is blogger style? Simply put, it’s fashion influenced by some of the Internet’s most fashionable ladies, a group which includes the likes of Rumi Neely, Carolina Engman, Christine L., and Louise Ebel…and it’s everywhere. Pretty much every young women’s fashion magazine in Japan from ELLE girl to happie Nuts to ViVi has been tracking blogger style in some way for the past couple months. 

Take this feature from the May 2011 issue of SCawaii, showcasing what the magazine calls “international blogger style”:

The same issue also features a spread styled after LOOKBOOK’s iconic interface, made more authentic by a direct-from-Los Angeles photo shoot with Jillian Kate

Blogger style makeup? You bet! SCawaii shows you how:

More looks, as seen in the May 2011 issue of Happie nuts:

ViVi can’t get enough of blogger style, either. A lengthy feature in the June 2011 issue highlighted overseas bloggers and brands to watch as well as featured a blogger style look book:

Blogger style naturally favors a bevy of Western brands, which is great news for girls without ready access to Japanese clothing. Of course, many Japanese brands like EGOIST, GILFY, EMODA, and MURUA are turning out their own blogger style duds, too. (Check out off-brand shop GALSTAR for low-cost alternatives.)

So ready to give blogger style a spin? This article from the June 2011 issue of Popteen is a basic crash-course in key colors, clothing, and accessories, includinglots of black and neutrals; loose knits, blouses, and jacketsshortsplatform shoes; and simple jewelry:

While blogger style’s effortlessly cool chic is definitely a hit with older gals, it’s interesting to see it branch out into magazines like Popteen, which are aimed at typically younger audiences. 

Finally, always a good measuring stick for trends, the 109 shopping site recently put together this feature incorporating blogger-inspired style with various gal brands, including CECIL McBEE, GILFY, Gimlet, LIZ LISA, and BACKS:

Could blogger style be a lingering trend within gal fashion? There’s a distinct possibility. What we’re seeing is really shaping up to be more of a large-scale movement rather than just a small-scale trend. The sweet dolly look that ushered itself in two or three years ago is starting to show signs of age, so it’s not surprising that Japanese girls are starting to turn their attention elsewhere…well, for now at least. Fashion bloggers are living proof of the appeal of “real clothes” styled by real people as well as a new, global generation of women with both style and Internet savvy. 

What do you think of blogger style? Would you give it try? Tell us more on the forums!

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Brand Focus: GYDA

And so goes the brand manifesto for GYDA, the newest brand to join the MARK-STYLER family of fashion labels. I kept seeing mentions of GYDA—or rather, its pouty producer, Yuria Kushido—in gal magazines and had to know what all the buzz is about. 

So who is Yuria? Born in Tokyo and now twenty-four, she spent some time studying abroad in Los Angeles after high school. Her career in fashion began as a shop staff for fellow MARK-STYLER brand Laguna Moon. Like many brand producers who either start as models or get into modeling later, Yuria is also now an SCawaii model. 

Onto the clothes. Yuria’s time in California does a lot to explain the whole west coast hipster look that many of GYDA’s pieces seem to have. It’s not the most intriguing concept—especially for someone who could just as easily buy this kind of stuff from Urban Outfitters or Nasty Gal—but in terms of gyaru fashion, it fills a niche that’s neither overly sweet (hime) or serious (mode). That alone makes it worth a second look, especially if you’re not into either of these two extremes. Yes/no? Let us know your thoughts! 

In the mean time, check out shots from the newest collection, plus clothing close-ups after the jump:

Cross necklaces and tight leather—yes, please! The sheer top is also nice for spring.

GYDA’s take on light denim for the season, with some definite 80’s influence. Acid wash is in, along with shredded pieces like tees and leggings. 

More crosses and shredded pieces. GYDA offers other options with these soft, girly bohemian pieces as well. Pretty typical of California’s relaxed style, I’d say! 

Day-glo colors are perfect for spring, and again, very 80’s. Even tie-dye gets an update when done in sheer fabric. Want to show off a buff tummy? Try a cropped tee. Or mix studded shorts with combat boots for a cool casual look like Yuria’s.  

The ultimate rocker-chick look—leather, studs, and lots of black! 

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Read More

Denim madness from one spo and the May issue of SCawaii. The looks on the right page are my favorites, what about you?
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Denim madness from one spo and the May issue of SCawaii. The looks on the right page are my favorites, what about you?

Comment on this post at HARAJUJU.net Forums

Chinatsu Wakatsuki for the May 2011 issue of SCawaii. Isn’t she darling?
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Chinatsu Wakatsuki for the May 2011 issue of SCawaii. Isn’t she darling?

Comment on this post at HARAJUJU.net Forums

Basic bob hair styling in four easy steps from the SCawaii Hair & Arrange Award mook. Definitely check it out if you’re in the market for a new spring hair do!
Comment on this post at HARAJUJU.net Forums

Basic bob hair styling in four easy steps from the SCawaii Hair & Arrange Award mook. Definitely check it out if you’re in the market for a new spring hair do!

Comment on this post at HARAJUJU.net Forums