UPDATE: This piece has since been redacted, but I’m keeping it here for reference. I was wrong about this. Click here to see the redaction.
So Anime Weekend Atlanta is having a lolita tea party featuring not only model and Kawaii Ambassador Misako Aoki, but the designer of Putumayo, Shunsuke Hasegawa!
This is really cool. Putumayo is relatively unknown outside of Japan, so this could be a great chance to increase their international exposure. The tickets are a bit pricey at $50, and limited to only 50, but it’s worth it, right?
Unfortunately, this event has one of the most batshit insane dress codes I’ve ever seen. Here are some of the best parts:
- wearing at least one item(including accessories) of Putumayo is required for this event
Hahaha, what? Excuse me? Opinions about Putumayo’s clothing aside (well, OK – some of the outfits look like rejected Tetsuya Nomura designs), this brand has almost no international presence. No overseas shipping, very few international stockists, and no non-Japanese website. So, it seems fair to say that for most of the attendees, this will be their first time seeing the brand in person or even hearing about it.
On top of paying the $50 entry fee, attendees are obligated to buy a new piece of clothing just to enter the event. That’s absurd. There’s a world of difference between the usual non-replica policy (which is understandably present here) and this.
Putumayo has taken an opportunity to make inroads with passionate lolitas and turned it into an exclusionary circlejerk.
That policy is the most grievous. The rest are just kind of funny.
- [no] purposefully replicating brand-themed coordinates (such as those in advertising or print campaigns) in a cosplay-like style or manner
If anyone has any fucking idea what this means, please send us a message.
- Purposefully replicating anime characters and their respective outfits
You mean like these cosplay outfits that Putumayo makes?
I predict a lot of very pissed off and confused Moitié wearers.
- For lolitas who are bringing dates, shirt and tie business attire is acceptable, as are formal military, fire, or law enforcement uniforms with supporting credentials.
This is amazing. I really love the emphasis on supporting credentials. No fucking fake fire marshals at the tea party, OK?
I imagine the three girls in Atlanta who actually own Putumayo sitting there with their fully suited military boyfriends, who are utterly bewildered and sweating profusely.
This post on the Harajuju community paints a dark picture for this event:
The thing is, all of the [Tennessee] lolitas have decided they can’t afford this, and the Atlanta lolitas are majority saying that they can’t/won’t go now. Those are the two target groups for this tea party. So the Atlanta lolitas have already decided that they’re throwing a “Poorlita” tea party with Little Debbie snack cakes and iced tea in the food court of the mall across the street. :| I will probably attend that.
That sounds way fucking cooler.
Feel free to tell Anime Weekend Atlanta — and, by proxy, Putumayo — what you think of their event’s policies.
UPDATE: Strong counter-arguments to what I’ve written here.
Positive or negative, feedback is always appreciated. Thanks to everyone who shared their own opinions on this.