Made for walkin’.
Stay cool with trendy and casual coordinates like these from 3rd by VANQUISH. Various pieces can be purchased here.
Airi is a shop staff at choosy chu at Tokyu Plaza Omotesando Harajuku. choosy chu is a sweet adult brand owned by the MARKSTYLER family of companies, the same group that owns EMODA, MURUA, and MERCURYDUO, among others. You can check out choosy chu’s brand blog here for more great shots of the shop staff as well as see their latest item offerings.
What’s your favorite part of Airi’s outfit?
Reina is a shop staff at MERCURY DUO in Shinjuku Lumine EST. Clear items, like her purse and shoes, are among the newest batch of trends this season.
What do you think of Reina’s sweet adult gal look?
Denim and chains.
Along with body-con skirts, vertical striped items are big trends this spring. This look manages to combine both!
Learn how to do a “sweet girly” gal makeup look with the help of a pro makeup artist and Happie nuts model Shizuka Takeda. Be sure to watch the video in HD and fullscreen! More information about all the products used in the video can be found here.
What do you think of Shizuka’s look? Would you try it?
Cool news for all the circle lens addicts! Over the last couple months, several gal brands including LIP SERVICE, rienda, DURAS, and MA*RS have teamed up with contact lens producer LoversColor to launch their own lines of self-styled contact lenses. Lenses are available in different powers (both prescription and plano) and are priced between ¥2,480-¥3,150 depending on the retailer. You can purchase them here, here, or here with the help of a shopping service.
While these lenses don’t look all that different from the endless variety that’s already on the market, it’s always interesting to see the ways that gal brands go the extra mile to promote not just clothes but entire lifestyles. That in mind, is it any coincidence that sexy agejo brand MA*RS named all their lens styles after famous Bond girls like Honey Ryder and Strawberry Fields? Femme fatales, indeed!
Pretty spring looks from gal shop staff including GYDA (top left), RESEXXY (top right), LagunaMoon (bottom left), and jouetie (bottom right). Which are your favorites?
Beat the cold and gloom of winter with these fresh new wig and hair piece styles from Prisila’s S/S 2013 collection. Wigs are available in a variety of colors and can be purchased here.
Which styles would you like to try?
Which of these scarf looks are your favorites?
What do you think think of Erichosu’s room? Do you admire her dedication to her fans?
Fans of mode gal brand EMODA have something to be excited about! The brand recently released its very own cosmetic line, EMODA COSMETICS. The range currently consists of an impressive assortment of items, including blushes, eye shadows, eyeliners, brow products, mascaras, lipsticks, lip glosses, and nail polish, all housed in slick, MAC-esque packaging. A launch party was held on January 17th to celebrate the line’s debut. In what looks like a move to establish it as a legitimate cosmetics brand, it doesn’t appear that the products will be sold in EMODA boutiques alongside the brand’s clothes. Instead, starting March 15th, EMODA COSMETICS will be up for purchase on the EMODA web store and then subsequently available in Japanese department stores. (Source.)
Prices for the products are as follows:
- Ripe Lips Rouge Lipstick (15 colors, ¥2980)
- Ripe Lips Rouge Lip Gloss (7 colors, ¥2480)
- Lip Makeup Crayon ( 4 colors, ¥2,480)
- Impressive Eye Color (12 colors, ¥2480)
- Bold Liquid Eyeliner (2 colors, ¥2980)
- Slick Eyeliner Pencil (4 colors, ¥2480)
- Eyebrow Mascara (3 colors, ¥2680)
- Eyebrow Pencil Duo (3 colors, ¥2680)
- Eyebrow Powder Duo (2 colors, ¥2680)
- Eyebrow Base (¥2980)
- Styling Lash Perfect Film Mascara (¥1,980)
- Nail Lacquer (9 colors) & Top Coat (2 types) (¥1980)
- Blendable Cheeks Blush (6 colors, ¥2980)
With other gal brands such as CECIL McBEE and LIZ LISA also rolling out their own cosmetics lines, EMODA seems to have taken the plunge into the makeup market at just the right time. And really, it’s quite a brilliant move, given that EMODA’s seasonal collections always include some sort of signature makeup look. What better way to recreate a runway-perfect face than with the brand’s own line of cosmetics?
What do you think? Would you try EMODA COSMETICS?