Throw me a bone.
Take a look at these cute new arrivals to the Shibuya 109 NET SHOP! Which are your favorites?
More to come as we wait patiently for further details!
It may be the end of July, but that doesn’t mean we can’t start thinking about upcoming fall trends! Runway Channel put together a great feature outlining the top five runway trends based on the new seasonal collections. Though they only chose to focus on brands that were part of the touchME show, you can be sure that many of these same trends will find their way into the fall offerings of non-mode gal brands as well.
Trend 1: Check Pattern
Leave it to labels like MURUA and EMODA to put a bold and funky twist on something traditional by going large scale and incorporating bright colors. In particular, window pane check seems to be having a moment. What’s the easiest way to wear this trend? Try a check pullover. Below, take a look at some non-runway examples from EMODA, ungrid, and elainegigi:
Trend 2: Egg Silhouette
Play with volume and proportion this fall by sporting a full, egg-shaped coat or other outerwear. As you can see, pieces like these can be both refined and feminine as well as dramatic and edgy. Here are some looks from dazzlin, Laguna Moon, and jóuetie that work this fun silhouette:
Trend 3: Quilting
Another versatile trend this upcoming season, quilted pieces can look both luxe and sporty. A quilted jacket gives instant impact, but quilted accessories can also work to add texture to any outfit. Something tells us we’ll be seeing this everywhere. Check out quilted pieces from brands like MERCURYDUO and MURUA:
Trend 4: Pencil Skirts
Body-con mini skirts were trending this summer, so consider knee-grazing pencil skirts a fall-worthy next step. This classic shape can be further dressed up with a fun patterned blouse or top, or like in the examples below, made casual with a sweatshirt or graphic tee. The ladies from dazzlin, elainegigi, and merryjenny show you how:
Trend 5: Houndstooth
Another fashion classic gets updated for fall. Take inspiration from the runway by combining patterned separates together for a look that you catch match now and mix later. GYDA and MURUA lead the way with houndstooth “setup” sets:
Which trends have you most excited for fall? Let us know!
That’s right, ladies (and perhaps a few gents)! EMODA COSMETICS, the makeup line by mode gal brand EMODA, has just recently launched some new products, including face shading powder, shampoo, conditioner, and treatment concentrate.
To coincide with the launch of the new products, three on-going pop-up shop events at different Tokyo department stores have been scheduled. If you’ll be in Tokyo from now until early September and would like to attend, more information can be found here. An event held on July 12th at Seibu’s Ikebukuro branch included a meet and greet photo session with EMODA producer Ena Matsumoto herself!
- Shade Control Powder (¥2,980)
- Shampoo (¥3,150)
- Treatment (¥3,150 )
- Treatment Hair Concentrate (¥2,626)
The shade control powder is available in two shades and can be used to give the face a more naturally defined, sculpted look. A soft pearl finish leaves your skin healthy and glowing.
The shampoo boats a silicone-free formula for less build-up, helping your hair feel clean and bouncy. Silicone-free shampoos have been quite popular in Japan recently.
The treatment (conditioner) is designed to specifically repair damage and leave your hair with a noticeably better texture. Perfect for those of us who can’t say no to hair color or hot styling tools!
The treatment concentrate contains Vitamin E along with fifteen other types of oils. Used on damp hair—presumably after washing and conditioning and before styling—it promises to give you soft and shiny looking locks.
And even more is on the way! Other new base makeup products, including liquid and powder foundations, concealer, loose face powder, and more, will be launched with the rest of the new A/W 2013 color collection—called “Buddy Closet”—starting on September 13th.
Check out these images from the Runway Channel blog from the official cosmetics presentation on July 4th:
What do you think of the newest additions to the EMODA COSMETICS line? Would you try them?
Once again, it’s video time! Here’s a recent clip from NHK’s Kawaii International, this time focused on gal makeup.
In the segment, you’ll meet Stella, a blogger from Indonesia who was invited to Japan to show off her gal style and find out more about the latest trends in gal makeup. She makes a visit to BLEA, a vocational school in Tokyo aimed at girls interested in learning gal makeup, hair, nails, and fashion styling. While there, she meets Maiko Sano, a former egg magazine model who now works as a makeup instructor at the school. Maiko first observes Stella’s current makeup routine and then gives her some helpful suggestions and tips to improve. You’ll be amazed at the before and after!
Later on, Maiko makes a visit to the studio where she demonstrates how to do namida bukuro (涙袋)-style makeup that gives the impression of puffy, tear-filled eyes. Some of you may have already seen this sort of makeup popping up in gal and other Japanese fashion magazines—as well as on the faces of girls like Kyary Pamyu Pamyu—for the last year or so, and lo and be hold, it’s actually a trend! Not only does it make the eyes look bigger, it’s also thought to give a cute, youthful appearance.
What do you think of this makeup technique? Is it something you’d try? Let us know!
Miki is a shop staff at RESEXXY in Shibuya 109. RESEXXY is a newer adult gal brand owned by the MARKSTYLER family of companies, the same group that owns EMODA, MURUA, and MERCURYDUO, among others. The brand’s concept is “urban sexy gal” which—for this season anyway—means a lot of black and white and color blocking, rendered in simple silhouettes and sexy textures like sheer fabrics and lace. If you’re already a fan of LIP SERVICE or rienda, be sure to take a look at RESEXXY!
Do you like Miki’s look?
Need something cute to get through those dull summer days? Check out the new promo video from COCO ★ GIRL, the freshly formed idol unit from popular gal brand COCOLULU. You can learn more about the members here.
The song, COCOLULU ☆ SUMMER, is the official theme music for this year’s Campus Summit. Not familiar with Campus Summit? Held since 1995, the annual event is a gathering held in Tokyo to celebrate gal fashion and culture. This year’s summit will include several brand fashion shows and musical entertainment from the likes of singer JASMINE and boy band Da-iCE. At one point, Campus Summit was also a well-known showcase for ParaPara performances.
What do you think of COCO ★ GIRL?