Girl on fire.

The Shibuya 109 Girls Festival 2012 held earlier on May 12th was a total fashion extravaganza! Besides a runway show, attendees were treated to appearances by popular gal models, fashion personalities as well as music performances by Kana Nishino and Korean girl group After School. The runway stage was split into two parts: the first half, “free stage”, included young and up and coming brands like Neon Soda, AGAINST, FIG&VIPER, and mercy; the second, “premium stage,” showcased verteran brands including rienda, SPIRAL GIRL, CECIL McBEE, EGOIST, and LIZ LISA. Those interested can conveniently purchase items from the show here. 

And the timing couldn’t really be more perfect for gal fashion enthusiasts. While the Tokyo Girls Collection has long played host to the likes of LIZ LISA and CECIL McBEE, the majority of its runway lineup for the past few seasons has consisted more of contemporary women’s labels rather than recognized gal brands. Despite this, events like the Shibuya 109 Festival make it clear that there’s still enthusiasm for gal brands—both old and new—as well as the Shibuya fashion culture they continue to shape. 

Check out event photos below:

So much variety! Additional photos can be found here. Now check out these snaps of models Yunkoro, Natsumi Saito, and Nemoyayo, showing off their 109 Festival style (Source).

Cool new casual rock-themed arrivals at the Shibuya 109 e-Shop from (left) VENCE, moussy, and FIG&VIPER. Which are your favorites?