Cool news for all the circle lens addicts! Over the last couple months, several gal brands including LIP SERVICE, rienda, DURAS, and MA*RS have teamed up with contact lens producer LoversColor to launch their own lines of self-styled contact lenses. Lenses are available in different  powers (both prescription and plano) and are priced between ¥2,480-¥3,150 depending on the retailer. You can purchase them here, here, or here with the help of a shopping service. 

While these lenses don’t look all that different from the endless variety that’s already on the market, it’s always interesting to see the ways that gal brands go the extra mile to promote not just clothes but entire lifestyles. That in mind, is it any coincidence that sexy agejo brand MA*RS named all their lens styles after famous Bond girls like Honey Ryder and Strawberry Fields? Femme fatales, indeed!

ggggal:

andrejpejicpage:

Andrej Pejic for Duras Ambient.

http://durasambient.beblog.jp/blog/

Wow, japanese gal brand using Andrej Pejic as their model!! :D

Time for tweed. Purchase her coat here.

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Summer-like temperatures are already hitting some parts of the world right now, so what better way to beat the heat than with shorts! Here’s what to be on the lookout for…

The two biggest trends in shorts right now are high-waisted and wide leg/balloon silhouettes, both of which fit right in with the whole retro-girly boom that’s been rocking gal fashion lately. The good news is that either can be extremely figure flattering! Girls with defined waist lines will appreciate the middle-hugging fit of high-waisted styles while those with fuller thighs will like the balance created by more voluminous leg lines. Have a look at some of what the 109 brands have come up with. (To get more info and purchase, simply click each picture.)

Take your pick with this group of adorable puffy shorts from dazzlin (¥6,195), one spo (¥5,775), mmts (¥6,720), me Jane (¥3,465), LOVE GIRLS MARKET (¥5,985), and ROSE FAN FAN (¥3,990). 

Girls who love monotone prints won’t be left behind this summer. Here are some chic numbers from GIRLS DOORS (¥4,935), DURAS (¥4,935), and LOVE BOAT (¥4,935).

Ready to reveal your girly side? These lace and floral shorts from one spo (¥3,045), LIP SERVICE (¥5,985), ROJITA (¥6,825), CECIL MCBEE (¥4,935), and Miel Crishunant (¥3,570) are perfect for you!

Ahoy there! Check out the marine-themed influences with this crop of sailor shorts from SHAKE SHAKE (¥4,725; ¥3,990), Minir Dees (¥6,195), and ROJITA (¥6,825).

Make a statement in these cute shorts from ROSE FAN FAN (¥3, 990) and Ank Rouge (¥5,985) featuring trendy seasonal prints. 

None of these doing it for you? Several brands have skipped both trends in favor of an edgier look. Distressed denim cut-offs are in and there’s a lot to choose from, complete with plenty of studs, rips, and interesting finishes. Here’s a selection from brands including CECIL McBEE (¥3,990), GILFY (¥7,350), BACKS (¥7,245), LIP SERVICE (¥7,245), NAVANA (¥5,145), MA*RS (¥5,985), and GILFY (¥7,350). 

Which styles of shorts are your favorites? Let us know on the forums!

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Soft monotone coordinates from DURAS. Various pieces can be purchased here. 

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DURAS recently released catalog shots of their new spring lineup. (BLENDA model Reiko Ide looks stunning as usual!) Click the link to see more, and of course, feel free to leave any comments over at the forum. 

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I really like this promo photo from the DURAS A/W collection. (Be sure to check out their season catalogs here.) The combination of fur, knit, and natural jewelry gives everything a nice mori girl feel.

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