Border patrol. 

Chain gang. 

Lemon twist.

Yuri is a shop staff at jouetie at Shibuya PARCO. Like her cute and casual girly-rock outfit? Click the source link to purchase all the different pieces she’s wearing!

Lady-like, simple, and sweet gal summer coordinates from GOLDS Infinity (top), XOXO -kisskiss- (middle) and LIZ LISA (bottom). Various pieces can be purchased here.

Which is your favorite?  

Schoolgirl blues.

Bat for lashes.

Goldilocks. 

Prim and plum. 

Boho deluxe. 

Made for walkin’.

Acid washed. 

hide-vi:

My pirate lolita outfit for Hinode convention

On a lolita kick lately.

chokelate:

Wearing Claudia the Fairytale Princess

Baby the Stars Shine Bright’s Claudia dress is one of my favourite lolita pieces of all time. It’s easy to see why.

Little mermaid. 

Airi is a shop staff at choosy chu at Tokyu Plaza Omotesando Harajuku. choosy chu is a sweet adult brand owned by the MARKSTYLER family of companies, the same group that owns EMODA, MURUA, and MERCURYDUO, among others. You can check out choosy chu’s brand blog here for more great shots of the shop staff as well as see their latest item offerings. 

What’s your favorite part of Airi’s outfit?

Clearly pretty. 

Reina is a shop staff at MERCURY DUO in Shinjuku Lumine EST. Clear items, like her purse and shoes, are among the newest batch of trends this season.

What do you think of Reina’s sweet adult gal look?