So what is blogger style? Simply put, it’s fashion influenced by some of the Internet’s most fashionable ladies, a group which includes the likes of Rumi Neely, Carolina Engman, Christine L., and Louise Ebel…and it’s everywhere. Pretty much every young women’s fashion magazine in Japan from ELLE girl to happie Nuts to ViVi has been tracking blogger style in some way for the past couple months.
Take this feature from the May 2011 issue of SCawaii, showcasing what the magazine calls “international blogger style”:
Blogger style makeup? You bet! SCawaii shows you how:
More looks, as seen in the May 2011 issue of Happie nuts:
ViVi can’t get enough of blogger style, either. A lengthy feature in the June 2011 issue highlighted overseas bloggers and brands to watch as well as featured a blogger style look book:
Blogger style naturally favors a bevy of Western brands, which is great news for girls without ready access to Japanese clothing. Of course, many Japanese brands like EGOIST, GILFY, EMODA, and MURUA are turning out their own blogger style duds, too. (Check out off-brand shop GALSTAR for low-cost alternatives.)
So ready to give blogger style a spin? This article from the June 2011 issue of Popteen is a basic crash-course in key colors, clothing, and accessories, includinglots of black and neutrals; loose knits, blouses, and jackets; shorts; platform shoes; and simple jewelry:
While blogger style’s effortlessly cool chic is definitely a hit with older gals, it’s interesting to see it branch out into magazines like Popteen, which are aimed at typically younger audiences.
Finally, always a good measuring stick for trends, the 109 shopping site recently put together this feature incorporating blogger-inspired style with various gal brands, including CECIL McBEE, GILFY, Gimlet, LIZ LISA, and BACKS:
Could blogger style be a lingering trend within gal fashion? There’s a distinct possibility. What we’re seeing is really shaping up to be more of a large-scale movement rather than just a small-scale trend. The sweet dolly look that ushered itself in two or three years ago is starting to show signs of age, so it’s not surprising that Japanese girls are starting to turn their attention elsewhere…well, for now at least. Fashion bloggers are living proof of the appeal of “real clothes” styled by real people as well as a new, global generation of women with both style and Internet savvy.
What do you think of blogger style? Would you give it try? Tell us more on the forums!