HA·RA·TUMBLR
HA·RA·TUMBLR is the official Tumblr blog of HA·RA·JU·JU, a community of Japanese fashion lovers. We discuss styles including -- but not limited to -- lolita, gyaru, onii-kei, visual-kei, dolly-kei, mori girl, and other Japanese-rooted fashion movements. This Tumblr is a curated collection of the best Japanese fashion content on the web. Check out the HA·RA·JU·JU community.

Crème caramel. 

Crochet queens. 
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We’re looking for fashion lovers and experts of any style to work with us on exciting new projects. Send us a message if you’re interested.

Rooftop garden.
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Mori Matrimony.
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One of my favorite coords on Aoi Yuu ♥
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One of my favorite coords on Aoi Yuu ♥

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Pop singer MEG looking naturally gorgeous, from Mori Girl Lesson 4. 

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Pop singer MEG looking naturally gorgeous, from Mori Girl Lesson 4. 

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Effortless mori girl hairstyles from Mori Girl Lesson 4. Give one a try this spring or summer! 
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Effortless mori girl hairstyles from Mori Girl Lesson 4. Give one a try this spring or summer! 

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Mori girl makeup.
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Anna Sui — Anna’s Owl Handbag — ¥28,350
This cute and funny Anna Sui owl bag is just asking for a Mori-girl to pick it up and rock it.
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Anna Sui — Anna’s Owl Handbag — ¥28,350

This cute and funny Anna Sui owl bag is just asking for a Mori-girl to pick it up and rock it.

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Fishtail braids are just too lovely for words.
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Fishtail braids are just too lovely for words.

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Mori girls are all about seeking tiny miracles and returning to a simpler, more aesthetic way of life, even if they inhabit the bustling, upward mobility of New York City. Mori girls seek to remind us to just enjoy life, which is part of why I am attracted to the idea of this being a “thing,” an intellectual and aesthetic subculture. And yes, a lot of it is about the look, as Fashion always is. But so much of it is about feeling comfortable in your own skin, and in your own garments.

Mori Girls: A Declaration of Love, via the BUST Magazine Blog. (via vanillachailatte)

Great article.

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aglasspoppy:

I love the fake bunny around her neck! There is an inhumane trend right now with mori girls in wearing real fur and entire animals around their necks…So I completely approve this alternative! :)

I think it may be short-sighted to call all fur — or at least, vintage pelts — inhumane, but I certainly find them unsettling. This is a rather funny tongue-in-cheek response to that.
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aglasspoppy:

I love the fake bunny around her neck! There is an inhumane trend right now with mori girls in wearing real fur and entire animals around their necks…So I completely approve this alternative! :)

I think it may be short-sighted to call all fur — or at least, vintage pelts — inhumane, but I certainly find them unsettling. This is a rather funny tongue-in-cheek response to that.

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Lost little forest girl.
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