The GRAMM & FRILL Fashion Show at J-pop Summit 2012.
Photography by Erskine Noel.
h.NAOTO is proud to announce our participation at J-pop Summit 2012!
We will be having a Fashion Show on Saturday, August 25th.
We will be showing the latest Autumn & Winter Collection of FRILL and GRAMM from the h.NAOTO brand! FRILL is h.NAOTO’s lolita style brand. GRAMM is h.NAOTO’s romantic, mori-girl style brand. h.NAOTO Designer, Z8 (Zi-an), will come to the Fashion Show and be in store all weekend!
We are also proud to announce that we will have a special h.NAOTO Booth with goods and accessories! If you purchase over $100 at our booth or in our shop you will receive a special gift photo with Designer Z8! We’re looking forward to seeing you soon at J-pop Summit!
*We will be announcing information for volunteer models soon! Check back for more information soon!
The Shibuya 109 Girls Festival 2012 held earlier on May 12th was a total fashion extravaganza! Besides a runway show, attendees were treated to appearances by popular gal models, fashion personalities as well as music performances by Kana Nishino and Korean girl group After School. The runway stage was split into two parts: the first half, “free stage”, included young and up and coming brands like Neon Soda, AGAINST, FIG&VIPER, and mercy; the second, “premium stage,” showcased verteran brands including rienda, SPIRAL GIRL, CECIL McBEE, EGOIST, and LIZ LISA. Those interested can conveniently purchase items from the show here.
And the timing couldn’t really be more perfect for gal fashion enthusiasts. While the Tokyo Girls Collection has long played host to the likes of LIZ LISA and CECIL McBEE, the majority of its runway lineup for the past few seasons has consisted more of contemporary women’s labels rather than recognized gal brands. Despite this, events like the Shibuya 109 Festival make it clear that there’s still enthusiasm for gal brands—both old and new—as well as the Shibuya fashion culture they continue to shape.
Check out event photos below: