HA·RA·TUMBLR
HA·RA·TUMBLR is the official Tumblr blog of HA·RA·JU·JU, a community of Japanese fashion lovers. We discuss styles including -- but not limited to -- lolita, gyaru, onii-kei, visual-kei, dolly-kei, mori girl, and other Japanese-rooted fashion movements. This Tumblr is a curated collection of the best Japanese fashion content on the web. Check out the HA·RA·JU·JU community.
Angelic Pretty apologizes, will re-release Day Dream Carnival

Angelic Pretty has been widely criticized for its release of the highly-anticipated Day Dream Carnival series – online stores had uncoordinated releases and extreme server congestion, and those who braved the Japanese shops in-person were subject to the whims of a lottery system simply to enter the store. Scalpers who managed to get a hold of pieces ended up selling them for up to three times as much on online auction sites; there are even stories of proxies buying items for customers and then selling them online instead. This experience echoes that of their previous high-profile release, Gloria.
We were preparing a piece on this, but now we may not have to: Angelic Pretty has issued an apology on their Japanese site, apologizing to fans who were unable to get the dress and acknowledging that they drastically underserved demand. They announce that they will be re-releasing the dress on a made-to-order basis, though dates and exact processes will be announced later.
Overall, it’s an incredibly positive move by a company that has recently struggled in fulfilling the demands of its most hardcore fans.
UPDATE MARCH 26, 2013: Article was updated to reflect new information presented in rosairenoir’s translation of the announcement.

Angelic Pretty apologizes, will re-release Day Dream Carnival

Angelic Pretty has been widely criticized for its release of the highly-anticipated Day Dream Carnival series – online stores had uncoordinated releases and extreme server congestion, and those who braved the Japanese shops in-person were subject to the whims of a lottery system simply to enter the store. Scalpers who managed to get a hold of pieces ended up selling them for up to three times as much on online auction sites; there are even stories of proxies buying items for customers and then selling them online instead. This experience echoes that of their previous high-profile release, Gloria.

We were preparing a piece on this, but now we may not have to: Angelic Pretty has issued an apology on their Japanese site, apologizing to fans who were unable to get the dress and acknowledging that they drastically underserved demand. They announce that they will be re-releasing the dress on a made-to-order basis, though dates and exact processes will be announced later.

Overall, it’s an incredibly positive move by a company that has recently struggled in fulfilling the demands of its most hardcore fans.

UPDATE MARCH 26, 2013: Article was updated to reflect new information presented in rosairenoir’s translation of the announcement.

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  13. fathappyhippo reblogged this from gummycthulhu and added:
    … I only found about this print after it sold out, so I would greatly enjoy a re-release o..o;;
  14. sweetiejasmin reblogged this from galaticfrillprincess
  15. celcia reblogged this from harajuju and added:
    YES!!! I CAN GET THAT BEAUTIFUL DRESS IN IVORY SOON!!! I was really pissed with Angelic Pretty and said I’d boycott but...
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  18. pyro42 reblogged this from bunnychrystina and added:
    Wooooooooooooow. Go them.
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