HA·RA·TUMBLR
HA·RA·TUMBLR is the official Tumblr blog of HA·RA·JU·JU, a community of Japanese fashion lovers. We discuss styles including -- but not limited to -- lolita, gyaru, onii-kei, visual-kei, dolly-kei, mori girl, and other Japanese-rooted fashion movements. This Tumblr is a curated collection of the best Japanese fashion content on the web. Check out the HA·RA·JU·JU community.
chokelate:

Wearing Claudia the Fairytale Princess

Baby the Stars Shine Bright’s Claudia dress is one of my favourite lolita pieces of all time. It’s easy to see why.

chokelate:

Wearing Claudia the Fairytale Princess

Baby the Stars Shine Bright’s Claudia dress is one of my favourite lolita pieces of all time. It’s easy to see why.

Little mermaid. 

Airi is a shop staff at choosy chu at Tokyu Plaza Omotesando Harajuku. choosy chu is a sweet adult brand owned by the MARKSTYLER family of companies, the same group that owns EMODA, MURUA, and MERCURYDUO, among others. You can check out choosy chu’s brand blog here for more great shots of the shop staff as well as see their latest item offerings. 

What’s your favorite part of Airi’s outfit?

Clearly pretty. 

Reina is a shop staff at MERCURY DUO in Shinjuku Lumine EST. Clear items, like her purse and shoes, are among the newest batch of trends this season.

What do you think of Reina’s sweet adult gal look?

Denim and chains.

Along with body-con skirts, vertical striped items are big trends this spring. This look manages to combine both! 

Ash pink. 

Ash pink. 

Tear it up. 

Like the boys. 

Like the boys. 

Twilight princess. 

sentimentalmachine:

Metamorphose 2003

lace-a-la-mode:

Rainbow Prism ♪ Sweet Alice series now on Reservation at BtSSB!

“I prefer natural-born creators.”

Yohji Yamamoto, perhaps the world’s best-known Japanese designer, speaks about the struggles of the next generation of young fashion designers – including his daughter, Limi Feu.

technotropism:

vysanthe:

EPIC LOLITA BATTLE. Video coming soon! 

Featuring: Starryeyedblunder, Rouge Aerie, Lace Viking, Technotropism, Whatwillsurviveofus and Impbox

Elliot cover up your knees you harlot! D:

Incredible.

fractamateria:

Takahiro Miyashita The Soloist -Impressive…

fractamateria:

Takahiro Miyashita The Soloist -
Impressive…

lavenderlilly:

jsk: BtSSB
socks and shoes: Innocent World
blouse: Forever21
headbow: Mary Magdalene

lavenderlilly:

jsk: BtSSB

socks and shoes: Innocent World

blouse: Forever21

headbow: Mary Magdalene