May 2012
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Shibuya 109 Festival 2012
The Shibuya 109 Girls Festival 2012 held earlier on May 12th was a total fashion extravaganza! Besides a runway show, attendees were treated to appearances by popular gal models, fashion personalities as well as music performances by Kana Nishino and Korean girl group After School. The runway stage was split into two parts: the first half, “free stage”, included young and up and...
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The History of the Gyaru - Part Two →
Marxy has just released part 2 of his excellent “History of the Gyaru” series. As usual, he does a fantastic job of going beyond the clothes and capturing the backdrop of Tokyo in the 90s, from changing social trends to economic indicators and even the rise of the pager. Mandatory reading for anyone into Japanese fashion.
So how would a new kogyaru recruit figure out how to properly...
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Brand Focus: GROWZE
GROWZE is new womenswear abel founded by Yukiko and Misaki Kubo, the same Osaka couple behind popular off-brand gal clothing retailer GALSTAR. The brand concept goes something like this:
Women with resilient determination, women who are not afraid to step up to any challenges in life… They are the inspiration to our designers. Basic monotone pattern is enhanced with the carefully selected...
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