HA·RA·TUMBLR is the official Tumblr blog of HA·RA·JU·JU, a community of Japanese fashion lovers. We discuss styles including -- but not limited to -- lolita, gyaru, onii-kei, visual-kei, dolly-kei, mori girl, and other Japanese-rooted fashion movements. This Tumblr is a curated collection of the best Japanese fashion content on the web. Check out the HA·RA·JU·JU community.

Moi-même-moitié outfit to go brunch at the Sparrow with divinecross and redheadwithheadphones


Moi-même-moitié outfit to go brunch at the Sparrow with divinecross and redheadwithheadphones



Cotton x Cashmere StoleOAC-KCC / Black x Charcoal


h.Naoto Gramm, Atelier Pierrot, Sheglit, h.Naoto Steam for GLB#53


Triple Fortune’s fashion show at Rufflecon

Photos by Xin Lolita Photography


Hash Tag Big Silhouette T-shirt by SPINNS / UPDT (model: Rinyoo)


muji spice book

Traveling with your spice rack is not ideal. This is why Japanese company, Muji, has made a book of spices to make flavoring your food while away from home a little bit easier.

This book from Muji is full of pages that are made of spiced paper, which dissolve from the heat and moisture of cooking. Now that kick of white pepper or red chili is just a tear away. And, since it is compact and perfectly portable, the Muji spice book is ideal for when you’re traveling!


Yohji Yamamoto Women’s Spring Summer 2015

"I challenge what is sexy for me" Yohji Yamamoto (Post show ss15) 

This is certainly the most exposed, sensual Yohji collection I can recall in recent seasons. I was shocked to see so much skin on the runway in a Yamamoto show as previously he has discussed his ideal of women’s sensuality and it certainly did not conjure images like this. The quote above does well to describe Yohji’s mindset going in to this season though. Challenging himself and his audience with something striking and new. The body exposed, the mind protected. 


Grimoire’s First Collection, to be released mid-October.


Lolitas seen around NYFW


Anna Sui Fall 2014 Cosmetics Launch Party meets NYC Lolita community

Every season, the day after the fashion show, Anna Sui launches her newest cosmetics line. This time, the party had some very special guests! Indeed, NYC’s Lolita community attended the event and got to meet Anna herself. Seen from left to right:

Candice (if you know her Tumblr, do send it to me!)
Sophie (again, no known Tumblr for her)
Alula (bottom right)
Xiaoyu (bottom left)

Anna Sui cosmetics enjoy a very good reputation in Japan, and they regularly appear in Japanese Lolitas purses and mooks, so it’s only natural to see Western Lolitas being equally attracted to the stylish, intricate and overall adorably feminine makeup.